Sponsorship deal agreed

After some reports earlier today, the official site has confirmed the tie-up with communications firm Etisalat:

Etisalat, the Middle East’s leading telecommunications service provider, is set to sign a three-year sponsorship agreement with City.

A Memorandum of Understanding (MoU) was signed today in Abu Dhabi which precedes a strategic sponsorship agreement that will be formalised later this year.

As part of the terms of the agreement, Etisalat will become the exclusive MCFC Telecommunications Partner in the countries of Etisalat’s operations.

For the Blues the strategic alliance represents another opportunity for the spreading the club’s name as it continues to expand its worldwide network of fans.

Etisalat is the club’s third global partner, joining Etihad Airways and Umbro in a hat-trick of blue chip organisations which are globally relevant sector leading companies with proven and ambitious track-records.